Coordinator, Social Media

JOB SUMMARY

The Business and Technical Support Services Branch is responsible for providing strategic, business, technical and other operational support services to the Transportation Services department. 

You are responsible for coordinating live update activities for all transit modes, including social media monitoring, moderating social media channels, developing and coordinating content for social media, public alerts, OCTV and Customer Service Centres.  

You serve as a technical advisor and provide functional and administrative expertise relating to live updates, and participate in the planning, coordination and implementation of Transit Services’ live update strategy and tactics. You also prepare and provide regular status reports on live update activities, verify and update staff on upcoming events, as well as coordinate and facilitate end-user training. In addition, you assist with special events, emergency and/or crisis communications, as required.

EDUCATION AND EXPERIENCE

Completion of 3 year university degree in Communications, Journalism, Public Relations, Marketing or related field

Minimum of 3 years of experience in communications, journalism, public relations, marketing and/or media relations, including at least one year working in a social media work environment

Experience in an information technology (IT) training/education and/or transit services environment is an asset. 

KNOWLEDGE

• In-depth knowledge of social media dashboard programs (HootSuite, TweetDeck, etc.), current social media channels, Microsoft Office Suite, Photoshop, and content management systems
• Effective communication tactics and techniques using traditional and web-based channels
• Trends in communications and transit industries and approaches
• Local and current events 
• Effective media relations
• City governance, initiatives, programs and services 
• Customer service requirements
• Training assessment and delivery 
• Quality assurance procedures
• Knowledge of applicable health and safety legislation, including the rights and duties of workers

COMPETENCIES, SKILLS AND ABILITIES

• Proficiency in Social media dashboard programs (HootSuite, TweetDeck, etc.), current social media channels, Microsoft Office Suite, Photoshop, and content management systems
• Superior  verbal communications, writing and editing skills
• Exceptional eye for detail, editorial judgment, and grammatical skills
• Ability to conceptualize, solicit, research and write stories for official blog 
• Ability to be creative and think logically
• Effective organization, coordination and time management skills
• Research and analytical skills
• Ability to identify issues in the public domain
• Ability to exercise effective judgment and independent decision making
• Excellent interpersonal and relationship management skills
• Ability to work independently and as part of a team
• Ability to prepare detailed and concise reports
• Ability to work in a fast-paced, deadline driven environment
• Exercises effective judgment and independent decision making
• Exercises tact, discretion and confidentiality
• Ability to work directly with City staff, elected officials and senior management
• Ability to prepare comprehensive communications strategies
• Ability to influence and inform stakeholders regarding the application of communications tactics and techniques
• Customer service sensitivity to meet diverse customer requirements 
• Demonstrate good judgment, tact, discretion, diplomacy, creativity and initiative
• Positive attitude
• Self-motivated
• Organized and dependable
• Works effectively in high pressure situations
• Interest in current events and public affairs
• Must be willing to work evenings, weekends and/or holidays, should it be required